
January 31, 2024
Toward the end of 2022, someone asked me what I thought of Elon Musk’s acquisition of Twitter, the “micro-blogging” service whose brief post format had attracted a good number of users over the years, including me. Musk had owned the company less than two full months at that point, but had already taken steps to slash the workforce, relax the hate speech restrictions, and suspend legitimate journalists. The questioner expected I’d be supportive of Musk’s claims to provide a platform with truly open speech. I replied that I thought he’d make the platform unusable in about six months.
I am lousy at predictions. I was off by about six months.
I no longer post to Twitter – or to X, its rebranded moniker. I still check it from time to time, and find less and less that informs or inspires me. I’ve downloaded the archive of what I’ve posted over the years, and I suspect that someday, a day not too far into the future, I will close my account entirely.
I’m sad about it. During my sojourn as a communications specialist for a UCC Conference, I spent a lot of time in the emerging world of social media. I remember, for example, that you had to establish a connection to a university to join Facebook (really!), which I did. I joined Twitter despite my skepticism that it could facilitate human community building while maintaining a 140 character message limit.
In 2011 I realized I was wrong about that. That was the year of the “Arab Spring,” when populations from Syria to Libya began demonstrating against their unresponsive governments. In some places, they won new freedoms with peaceful protests. But in others, civil wars erupted. In March a young man in Libya named Mohammed Nabbous, who had practiced citizen journalism via Twitter as well as his own website, died from a sniper’s bullet in Benghazi, Libya. He had gained the trust and support of a number of professional journalists, including National Public Radio’s social media specialist, Andy Carvin. When Carvin announced Nabbous’ death on his Twitter feed, the community came together to mourn and to comfort one another. It was a moment I’ve never forgotten.
At 140 characters a post, people performed the most elemental of human compassionate acts: comforting the grieving. Twitter could and did provide a communications medium of human community.
Twitter continued to be that kind of medium for many years (even if it did double the character limit). As with all communities, it developed rules of conduct that members had to follow, or find another group. Every community does this, whether it’s a social club, a religious organization, or a political entity. There are things we do not do in this setting together. There are other things we (usually more informally) expect people to do.
Twitter’s enforcement of those rules raised questions, of course, though I usually heard more complaints about the rule violations that didn’t provoke an effective response. I suppose that says something about the kind of people I choose to pay attention to. By and large, they do not speak with venom and bile. They were unlikely to violate Twitter’s community standards.
One of the first things that happened after the Twitter acquisition was the relaxation of those standards. Those rules had been developed with the input of the users over a decade. Suddenly they no longer mattered. Studies showed a rapid rise in hate speech rooted in racism, sexism, and homophobia, and a corresponding decrease in effective response. Some users began to leave the platform because of the level of the abuse.
That was what I had in mind when I answered that question about Twitter in December 2022.
Something else, however, was happening, and it took me a while to realize what it was.
I do not follow Elon Musk’s Twitter handle. I have not blocked it, but I do not follow it. Suddenly, I began to see posts from him – not in the general feed, but in my Notifications, an area that, in theory, reflects activity by accounts I have specifically selected or, increasingly, from accounts identified by an algorithm. I had definitely not chosen to be notified of Musk’s posts. Nor had I interacted with them such that they should be selected by the algorithm. Unless… the algorithm had been adjusted so that the service owner’s posts would be highlighted for service users, one and all.
I have no real objection to a media company owner insisting that his opinions be highlighted by the media outlet he owns. Publishers do that all the time. Frankly, I do it myself on this blog, where I am the only contributor. That’s the nature of media companies.
But Twitter used to be a community. Now… it isn’t.
My decision to stop posting to Twitter, therefore, is a choice to no longer contribute uncompensated material to a publisher. Yes, it means that I’ll have somewhat more difficulty in reaching potential members of my own audience, but to be honest, they’re spending a lot less time on Twitter, too. The service has ceased to function to foster and support developing community. It has made the transition to media company (relying primarily for content on people they’re not paying) and, more to the point, it has chosen to spotlight the contributions of its owner.
I’ve looked over the last few items that Mr. Musk’s algorithm has dropped into my Notifications. Without exception, they have no value to me. They are mostly jokes that are, frankly, not funny. Some are offensive. Some are sexist. Some are racist. I don’t need to know any of it, and I’m happier not knowing any of it.
Mr. Musk has nothing to say that is worth my attention.
I will miss the community. It was rough and ready, and for certain the participants did not always rise to the standards of care and compassion which marked the response to Mohammed Nabbous’ death. I will miss the challenge of sorting information posted during a crisis into more- or less-likely. I will miss the #3tweetsermon, which has moved to my church’s Facebook Page as the #3postsermon, a much less evocative name. I’m still surprised that I was, if not unique, so close to it that I never found anyone else posting with that hashtag.
Farewell, Twitter. I will miss you. You’ve been fading away for over a year, and the time has come to say, “Goodbye.”

















